Gamestop’s exclusive preorder DLC for F.3.A.R. has been given a trailer. Buying your copy from the retailer will net you The Hammer: a red and silver pistol. Amazon is offering up a $20 credit as well as a comic book, but why consider that when you can have access to a candy colored gun?
Similarly to Gamestop, Best Buy is offering The Shredder: another exclusive weapon. I happen to be a big fan of content locked away due to where I buy my products.