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Well, this is kinda random. Bethesda has announced that DOOM, their upcoming demon-killing first person shooter set on Mars, will be a sponsor of a race car in the Angie’s List Grand Prix of Indianapolis on May 14. Sure, why not?
The DOOM logo will be slapped on a No. 7 car, driven by SMP Racing driver Mikhail Aleshin, an estbalished 28 year race car driver from Moscow.
“We couldn’t imagine a more perfect sponsorship fit,” said Pete Hines, Vice President of PR & Marketing for Bethesda Softworks. “DOOM is all about pushing forward with incredible speed. We’ll all be cheering on Mikhail and the Schmidt Peterson Motorsports team as we celebrate the game’s launch.”
“We are always pleased to invite a new sponsor into the Schmidt Peterson Motorsports family. However, according to my son, having DOOM on Mikhail’s car for the GP of Indy and the Indianapolis 500 is by far the most exciting sponsor we’ve ever announced,” said Sam Schmidt, SPM Team Owner. “We feel these types of partnerships are absolutely critical to creating the next generation of fans for the Verizon IndyCar Series. This sport is all about speed, innovation and technology, so gaming seems to be a natural fit.”
Alright then. DOOM releases tomorrow on XBox One, PlayStation 4 and PC. We hope to bring you a review soon, but as many other outlets have reported, review copies have yet to be sent out.
